1月2日，西班牙马德里，一家品牌服饰举行新年促销活动，顾客只要身穿内衣进店，前100名便可获赠一套免费服装，现场尽管天气寒冷，仍然吸引众多俊男靓女疯抢。
西班牙服装品牌Desigua推出“光着来，免费穿”的半裸免费活动！
年关将至，有没有想过给自己添点衣物，以庆祝新的一年呢。豆包给大家介绍一家“免费”的服装店，是不是有点心动了…位于西班牙马德里一家知名服装品牌Desigual再做一次“光着来，免费穿”的活动，简单地说就是穿着内衣来，就可以穿着上下两件套出去，一分钱不用花。显然人们对占便宜的热情是完全可以抵御严寒。
当然“免费”是要有条件的，只有穿好了再去结帐的前一百人才能全身免费的走出去，排在后面的，又不想光着回去的话，就只能自己买单买衣服了。不过这也没挡住人们的购物欲，当天还没开门就有两百多人在马德里专卖店的门口等着了。排在第一位的可是凌晨一点就来站队了，足足等了8个小时呢。
这也能理解啦，毕竟这个牌子算是中高档的。一件毛衣一条裤子加起来，一般也要两三百欧元，排队也值得啦。
西班牙潮牌Desigual出新招 「裸著來」可免費送新款衣
西班牙潮牌Desigual位於紐約第五大道的品牌店當地時間9月28日出新招! 據悉，只要穿著內衣來，就有可能獲贈Desigual新品一件! 消息一出，立即出現400多人「裸」著奔來的局面。一票年輕人裸在一起似乎在開派對，好像完全忘了是來搶免費贈衣的。據報導，在這400多名年輕人當中，最後只有100人成功得到了贈品。(鳳凰網)
你願意為一套免費的Desigual而脫嗎？
西班牙服裝連鎖店 Desigual，以「一絲不掛來，穿著衣服去」為口號為冬季大減價揭開序幕，首100名只穿內衣褲的顧客可免費在店內拿走一套衣服 !!! 如果多倫多有Desigual，同樣攪個咁嘅活動，你會唔會參加呢？
我很喜歡這個牌子用色大膽，圖案豐富。在歐洲很普及，像Mango和 Zara。設計上則有點像Custco。我揀了以下幾張signature look嘅相片。喜歡嗎？
多倫多的The Bay啱啱開始carry，但選擇不多，叫做可以止下咳啦。不過我諗The Bay就點都唔會攪個咁嘅sale喇！此外，Furbelows in Thornbury, Resonnance in Stratford and Brava in Toronto也有售這個品牌。
Desigual's Free Undie Party Amsterdam
In New York's Soho and Mahnhattan party the undie-action was a great succes.
Desigual Amsterdam: Kalverstraat 8, http://www.desigual.com/desigual/preHome.jsp
Desigual turns to nudity
Posted on 09. Sep, 2010 by Jonathan Cherry in Advertising
Get your kit off
When Cherryflava was in Spain last year – one of our favourite retail outlets that we discovered over there was Desigual. Their marketing ideas where fresh, the merchandise in store appeared to have been crafted by a group of ex-Swiss watchmakers that had moved on to making clothing and the store itself was like the fashion version of Treasure Island.
Now we see that our fondness of the brand has been rewarded with a story of nakedness.
Spanish clothing brand Desigual ran an offer at its Madrid and Barcelona stores that welcomed and promoted the attendance of semi-naked customers. Customers were rewarded for their nakedness by being able to select two free garments from the store. [via]
Average shopping day in Spain
Look – the Spanish are naturally a little potty. Winning the World Cup and a daily diet of chorizo, churro and hot chocolate doesn’t exactly help matters.
People Will Do Anything For Free Clothes—Even Stand Around Naked In NYC
People are apparently so desperate for free crap that they’re willing to line up in their underwear in the streets of New York City’s Soho neighborhood. This photo was taken as part of a marketing stunt by the retailer Desigual that went down in NYC yesterday. The catch: line up naked (well, nearly naked) outside the store, and the first 100 people would get free outfits (everyone else gets a 50 percent discount coupon). The rowdy underwear-clad crowd shouted things like “We’re getting naked!” which isn’t something you’d really want to hear (or see) from a stranger before 10 a.m. on a weekday. Maybe this is just our opinion, though? Would you stand around in your bra and panties in a public place if it meant getting a free outfit? [DailyCandy Twitter, CBS NY]